SUMMARY

edumediadigital.com comes into play by implementing the latest web-design trends and strategies in order to fulfill the institution's goal: to be a producer of successful interior design graduates. edumediadigital.com began the website redesign by adding some of the best web-design trends to improve student engagement as well as enrollment.

First, edumediadigital.com has added micro-interactions, which are tiny animations used to communicate with users and to help them perform tasks. They improve the user experience (UX) by providing users with active engagements with the site while also making the user feel valued and heard.

Because IDI is a design institution, it is very important for it's website to be aesthetically pleasing, which is why the use of vivid and bright colors is strongly utilized. Color is one of the most important aspects of design because it draws attention, sets a mood, and influences users' emotions, perceptions, and actions. 90% of assessments of a product are made on color alone, so it makes sense that color should be heavily considered for every design decision.

Last but not least, all of the pictures in the design gallery on IDI's website use the same color schemes and are taken by the same photographer, which is important for consistency. Additionally, pictures of actual students and their work are a form of "customized" website content, which always does better than stock photos because real pictures are more personalized and intimate, making the institution seem more transparent and trustworthy.